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Kerala Rice & Brown Rice Varieties WORTH2DEAL Organic Vadi Matta Rice – Kerala Red Parboiled Rice with 80% Bran Retained | Low GI Whole Grain Rice
WORTH2DEAL organic vadi matta rice raw red parboiled rice grains with natural bran
WORTH2DEAL organic vadi matta rice raw red parboiled rice grains with natural bran
Cooked Kerala matta rice with bran served in traditional Kerala meal on banana leaf
Close up of cooked organic matta rice showing natural bran layer and grain texture
Texture view of organic Kerala red matta rice raw grains natural color variation
WORTH2DEAL organic Kerala matta rice trusted brand natural whole grain rice

WORTH2DEAL Organic Vadi Matta Rice – Kerala Red Parboiled Rice with 80% Bran Retained | Low GI Whole Grain Rice

Bringing the nutritional heritage of Palakkad to your kitchen, Worth2Deal Organic Vadi Matta Rice is a powerhouse of ancient wellness. Unlike modern polished rice, our Vadi Matta is a true whole-grain red rice. We ensure that 80% of the natural bran is retained, providing a deep earthy flavor and a nutritional profile that white rice simply cannot match.


Q: Is Vadi Matta rice healthy and how does it compare to brown rice? 

A: Yes, Vadi Matta is exceptionally healthy. While brown rice is also a whole grain, Matta rice is traditionally parboiled, which locks more B-vitamins and minerals into the grain. With 80% bran retention, Worth2Deal Matta rice provides superior fiber and is often easier to digest than raw brown rice.

Q: Is Matta rice bad for cholesterol?

A: Quite the opposite. Scientific studies and traditional Kerala wisdom suggest that the natural bran in red rice contains monacolin K and high fiber, which can help in managing healthy cholesterol levels.

Q: What is the difference between Vadi Matta and regular parboiled rice?

A: "Vadi" refers to the specific long/oblong shape of the grain. While many red rices exist, Worth2Deal Vadi Matta is specifically selected for its 80% bran retention and Low-GI properties, whereas standard parboiled rice is often heavily polished, losing its nutritional edge.

Q: Is organic Vadi Matta rice suitable for weight management? 

A: Definitely. The high fiber content creates a feeling of fullness (satiety) for longer periods, reducing the urge to overeat. Its low glycemic index ensures that energy is released slowly, making it ideal for those on a weight loss or fitness journey.

Q: How do I cook organic Vadi Matta rice perfectly?

A: Since our rice is unpolished and fiber-rich, it requires more water than white rice.

  1. Soak the rice for 30–60 minutes.

  2. Use a 1:4 rice-to-water ratio.

  3. Pressure cook for 5–7 whistles or boil in an open pot until the "red eye" of the grain pops and it feels soft yet firm.

Q: Are there any side effects of Matta rice? 

A: There are no harmful side effects; however, because it is very high in fiber, people used to eating highly polished white rice should introduce it gradually to allow their digestive system to adjust to the increased bulk.

Q: What is the difference between Vadi Matta and Organic Parboiled Brown Rice?

A: The main difference is the nutritional density and grain shape. Vadi Matta is an oblong grain with 80% bran retention, perfect for traditional Kerala meals. Our Organic Parboiled Brown Rice is a shorter grain with 90% bran retention, making it our highest-fiber rice option for maximum digestion and blood sugar support.

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Rs.199.00 - Rs.1,289.00
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