About Us
Worth2Deal — Authentic Kerala Food, Delivered Across India
Worth2Deal is a Malappuram-based Kerala traditional food and garden products store — founded in 2017 and operated by a small, dedicated team with one clear purpose: to make genuine Kerala food accessible to every Indian household, regardless of where they live.
We started with a simple observation. Kerala families settled outside Kerala — in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and across India — were struggling to find authentic Kerala food products that actually tasted and performed the way they remembered. What was available online was either generic, adulterated, or simply not the real thing. GI-certified Palakkadan Matta Rice replaced with ordinary red rice. Marayoor Jaggery substituted with cheap commercial jaggery relabelled with the same name. Homemade-style pickles packed with synthetic preservatives and artificial colours to extend shelf life for mass distribution.
Worth2Deal was built to fix this — one honest product at a time.
What We Believe
You are what you eat. This is not a tagline for us — it is the operating principle behind every sourcing decision we make. Kerala's food heritage is built on natural ingredients, traditional preparation methods, and nutritional honesty that has been refined over centuries. A Palakkadan Matta Rice that has been cultivated in Palakkad's black cotton soil for a thousand years carries nutritional properties that a substitute variety simply cannot replicate. A Marayoor Jaggery block pressed by a Muthuvan artisan in Idukki carries a purity standard that a commercial jaggery factory cannot match regardless of its labelling.
We source these products because they are genuinely worth sourcing. Our customers — Kerala families across India, health-conscious buyers, diabetic patients looking for low-GI staples, and home gardeners seeking natural soil solutions — deserve honest food that delivers what it promises.
How We Source
Worth2Deal sources directly from farms, homesteads, and artisan producers across Kerala — no unnecessary middlemen, no supply chain adulteration. Our Palakkadan Matta Rice and Unda Matta Rice come directly from Palakkad's GI-certified black cotton soil farms. Our Marayoor Jaggery is sourced directly from artisan sheds in Marayoor, Idukki — the same GI Tag No. 613 certified producers whose blocks were legally mandated for use at Sabarimala temple by the Kerala High Court in 2002. Our Malabar Kozhi Ada is manufactured by our own team in Malappuram using whole wheat, fresh chicken breast, and fresh sunflower oil — no maida, no artificial preservatives.
Every product we sell is either sourced directly from its verified origin or manufactured by Worth2Deal in Malappuram under our own FSSAI licence. We do not list products we cannot vouch for. We do not compromise on ingredient integrity for the sake of a lower price point.
Our Commitment to Food Safety
Worth2Deal is a registered business entity, GST registered, and operates under FSSAI Licence No. 21317233000044 — covering all food products we sell and manufacture. Every batch is checked before dispatch. Each package is inspected for hygiene, sealing accuracy, and freshness. We maintain controlled storage conditions in our Malappuram facility. Products that do not meet our quality standard are rejected — they do not reach customers.
Our FSSAI licence number is displayed on every product label and every product page on this website. It is verifiable at fssai.gov.in. We display it because transparency is not optional for a food business — it is the foundation of customer trust.
Where to Find Worth2Deal
Worth2Deal products are available across multiple platforms:
Our own store at worth2deal.com — with the widest selection, best pricing, and free pan-India shipping on all orders.
Amazon India — for customers who prefer marketplace purchasing with Amazon's fulfilment and return infrastructure.
ONDC Network — through buyer apps including Paytm, Magicpin, and Mystore — for customers preferring ONDC's open network with Cash on Delivery support.
Regardless of which platform you order from, every product ships from our Malappuram facility — the same team, the same quality checks, the same products.
Customer Support
Worth2Deal is a real business run by a real team — not a dropshipping operation or an anonymous marketplace seller. We are reachable directly:
Phone and WhatsApp: +91 9846294242 Email: worth2deal@gmail.com Address: 7/330 Shanti Nagar, Valayamkulam, Kokkur Post, Malappuram District, Kerala 679591
Our WhatsApp line is actively monitored — customers can reach us directly for order queries, product questions, delivery updates, or any concern. We respond. We are accountable.
What Makes Worth2Deal Different
Direct farm and artisan sourcing — no unnecessary middlemen GI-certified and region-specific products — verified origin, not just labelling FSSAI Licence No. 21317233000044 — displayed on every product and every page Own manufacturing in Malappuram — full control over quality and ingredients Free pan-India shipping — no minimum order value WhatsApp customer support — real people, real responses Available on worth2deal.com, Amazon, and ONDC — wherever you prefer to shop No artificial preservatives on manufactured products — no shortcuts
Our Products
Worth2Deal's range covers Kerala's most important food and wellness categories:
Ayurvedic and Herbal Products — Traditional Kerala wellness preparations for daily health support.
Our Promise
Kerala's food heritage belongs to everyone who values honest food — not just to people who live in Kerala. Worth2Deal's purpose since 2017 has been to extend that heritage to every Indian household that wants real food, sourced honestly, delivered reliably.
Every product we sell carries the same standard: verifiable origin, honest ingredients, FSSAI compliance, and free delivery to your door. No compromises.
