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Worth2Deal Kerala Sesame Balls are authentic Ellunda — roasted black sesame seeds bound with a traditional sweetener into round, crunchy laddus with no artificial preservatives, no synthetic colours, no additives. Made in Malappuram, Kerala. Available in 500g and 1000g with free pan-India delivery.
What Is Ellunda — Kerala's Classic Sesame Laddu
Ellunda is the Malayalam word for sesame ball. Ellu means sesame, Unda means ball or round. This is one of the simplest and oldest sweet snacks in Kerala — black or white sesame seeds dry-roasted until they pop and release their natural oils, then bound with a melted sweetener into compact, crunchy round balls.
The product appears across South India under different names. In Tamil Nadu it is Ellu Urundai or Ellurundai. In Hindi-speaking states it is Til Laddu or Til Ke Laddu. In Kannada, Yellunde. In Telugu, Nuvvula Undalu. The festival association is pan-Indian — til laddu is the traditional sweet of Makar Sankranti across North India, and Pongal and Sankranthi in the South. In Kerala, Ellunda is a year-round tea-time snack and festive gifting item rather than a season-specific sweet.
Worth2Deal produces Ellunda in Malappuram from black sesame seeds — roasted, bound, shaped, and packed in Malappuram, Kerala. No artificial flavour. No synthetic colour. No preservatives. Clean ingredients, traditional preparation.
The Science Behind Sesame Seeds — Why the Main Ingredient Carries the Nutritional Weight
Sesame seeds are one of the most nutritionally dense small seeds used in Indian cooking, and the research behind them is extensive and specific.
A landmark clinical study published in the Indian Journal of Hematology and Blood Transfusion (April 2025, doi: 10.1007/s12288-024-01880-1) by researchers at JIPMER, Puducherry — one of India's premier medical institutions — studied sesame balls as a dietary adjunct therapy in an open-labelled randomised controlled trial of 82 children aged 6 to 11 years with moderate iron deficiency anaemia. The intervention group received one sesame ball daily alongside standard iron treatment. At both 4 weeks and 8 weeks, haemoglobin levels improved significantly more in the sesame ball group than in the control group. Serum ferritin and body weight also increased significantly more in the sesame ball group. The conclusion was direct — sesame balls improve iron status in iron-deficient children when used as a dietary supplement.
This is peer-reviewed clinical evidence, not general wellness content — published in 2025 from a JIPMER-affiliated research team and indexed on PubMed.
The nutritional basis is well-documented. According to USDA FoodData Central and reviewed across multiple PMC-indexed studies cited in Healthline's sesame seeds nutrition resource (updated June 2025): three tablespoons of unhulled sesame seeds contain calcium, iron, magnesium, manganese, zinc, phosphorus, selenium, B vitamins, and healthy polyunsaturated and monounsaturated fats. A 2023 literature review confirmed that sesamol — a lignan in sesame seeds — effectively targets several inflammatory proteins including IL-6 and TNF-α.
The FarmPure nutrition documentation records that per 100g, sesame seeds contain 563 kcal of energy, 17.7g of protein, 11.8g of dietary fiber, alongside calcium, iron, phosphorus, potassium, and magnesium.
Worth2Deal does not make clinical health claims for this product. The above is a factual summary of published research on sesame seeds as a food ingredient. Consult your doctor for medical advice.
Black Sesame vs White Sesame — Why Worth2Deal Uses Black
Worth2Deal Ellunda is made with black sesame seeds, not white. This is a deliberate choice with both nutritional and flavour rationale.
Nutritionally, black sesame seeds retain their outer hull, which contains a higher concentration of sesamin and sesamolin — the primary antioxidant lignans in sesame. These compounds are reduced in white sesame seeds, which are hulled. The FarmPure nutrition resource documents that per 100g, sesame seeds deliver 17.7g of protein and 11.8g of dietary fiber — values maintained best in unhulled black sesame.
In flavour, black sesame seeds have a deeper, earthier, more complex roasted character than white sesame. The natural slight bitterness in the hull balances the sweetness of the binding — producing a more layered flavour than white sesame balls, which tend toward one-dimensional sweetness. The Erivum Puliyum food blog, in its traditional Ellunda recipe documentation, confirms this distinction and notes that black sesame delivers noticeably more complex flavour depth.
How Worth2Deal Ellunda Is Made — The Preparation That Defines the Texture
The sesame seeds are dry-roasted on low heat until they begin to pop — the point at which the natural sesame oil rises to the surface, creating both the characteristic aroma and the slight sheen on the finished ball. Roasting on low heat rather than high heat prevents burning the outer hull and ensures the earthy, nutty flavour develops fully before the heat is stopped.
The binding is then brought to a specific consistency — the precise stage at which a small amount dropped into cold water forms a soft, pliable ball without dissolving. At this stage, the roasted sesame seeds are folded through quickly and the mixture is shaped into balls while still warm.
This timing and temperature discipline is what separates properly made Ellunda from commercial products. Multiple Amazon buyer reviews for competing sesame ball products specifically flag "hard to eat" and "too hard" as complaints — caused by overcooking the binding stage. Worth2Deal calibrates the preparation precisely to produce a ball with the right crunch-to-softness balance — crisp on the outside, with slight give at the centre.
What Makes Worth2Deal Ellunda Different From Mass-Market Sesame Balls
Commercial sesame laddu products available on Amazon and in supermarkets typically use three shortcuts that Worth2Deal does not.
First, many commercial products use white sesame seeds rather than black — primarily because white sesame is cheaper and more uniform in appearance. Worth2Deal uses black sesame for the flavour depth and hull-retained nutrients it provides.
Second, mass-market products often add artificial vanilla flavour or food colouring to create a uniform visual appearance across batches. Worth2Deal uses no artificial flavour and no synthetic colour — the colour of each ball comes entirely from the natural toasting of black sesame seeds, which means each batch has slight natural variation in shade rather than factory uniformity.
Third, commercial products frequently add chemical preservatives to extend shelf life for large-scale retail distribution. Worth2Deal uses none — which is why the shelf life is 30 days rather than 6 to 12 months. That shorter shelf life is the direct consequence of making Ellunda honestly.
When to Eat Worth2Deal Sesame Balls — Every Occasion Covered
As a festival sweet: Sesame laddus are the traditional Makar Sankranti sweet across India, consumed on January 14 to mark the solar transition and the sesame harvest season. In Kerala, Ellunda features in Vishu gifts, Onam sadya accompaniments, and festive hampers throughout the year.
As a daily tea-time snack: One to two balls alongside morning or afternoon chai is the traditional everyday serving. The naturally sweet, roasted sesame flavour pairs directly with the slight bitterness of strong South Indian tea.
For children: The JIPMER 2025 RCT used sesame balls specifically as a child nutrition intervention for children aged 6 to 11 years — confirming both safety and significant nutritional benefit in a clinical setting. Ellunda delivers calcium, iron, and protein in a format children willingly eat. Worth2Deal does not make clinical claims. Sesame is a known allergen — parents of children with sesame allergy should avoid this product.
As a post-workout snack: The natural sweetness provides immediate energy replenishment while the sesame protein and healthy fats support sustained energy and recovery. The Kandrafoods nutrition documentation confirms sesame balls as "an excellent snack for physically active individuals."
For gifting: The 1000g pack fits Onam hampers, Diwali gift boxes, Vishu sadya gift bags, and Kerala diaspora food hampers for family in Mumbai, Delhi, Bangalore, Hyderabad, and Pune. A traditional product in an airtight pack travels well and arrives in the same condition it left Malappuram.
Also From Worth2Deal — Complete Your Kerala Snack Collection
For another authentic Kerala sweet snack, explore Worth2Deal Kerala Peanut Balls — Kadalai Mittai — roasted peanuts with traditional sweetener, no preservatives. For our full range of Kerala traditional snacks, browse the Healthy and Traditional Snacks collection.
Storage Instructions
Store in a tightly sealed airtight container in a cool dry place, away from moisture and direct sunlight. Moisture softens the binding and reduces crunch within 24 to 48 hours of exposure. Do not refrigerate — condensation from the refrigerator introduces humidity that accelerates softening. If balls have softened slightly during storage, place them in a warm dry environment for a few hours to restore firmness.
Shelf life: 30 days from manufacture in airtight container.
Product Details
Net Weight: 500g / 1000g Main Ingredients: Black sesame seeds (roasted), natural sweetener, ghee Artificial Preservatives: None Artificial Colour: None Artificial Flavour: None Product Type: Ready to eat Also known as: Ellunda (Malayalam), Ellurundai / Ellu Urundai (Tamil), Til Laddu / Til Ke Laddu (Hindi), Yellunde (Kannada), Nuvvula Undalu (Telugu), Sesame Seed Ladoo, Sesame Balls Shelf Life: 30 days from manufacture in airtight container Storage: Cool dry place, airtight container, away from moisture, do not refrigerate Manufactured and Packed by: Worth2Deal, 7/330 Shanti Nagar, Valayamkulam, Kokkur Post, Malappuram District, Kerala 679591 FSSAI Licence No.: 21317233000044 Contact: worth2deal.com@gmail.com | +91 9846294242
FAQs-Worth2Deal Kerala Sesame Balls
Q1: What is Ellunda?
Ellunda is the traditional Kerala name for sesame balls — Ellu means sesame, Unda means ball in Malayalam. These are dry-roasted sesame seeds bound with melted pure jaggery into compact round laddus. They are known as Ellurundai or Ellu Urundai in Tamil, Til Laddu or Til Ke Laddu in Hindi, Yellunde in Kannada, and Nuvvula Undalu in Telugu. Worth2Deal Ellunda is made in Malappuram using black sesame seeds and pure jaggery with no refined sugar, no artificial preservatives, and no synthetic additives. Available in 500g and 1000g with free pan-India delivery. FSSAI Lic. No.: 21317233000044.
Q2: What are the health benefits of sesame balls?
A randomised controlled trial published in the Indian Journal of Hematology and Blood Transfusion (April 2025, JIPMER, Puducherry, doi: 10.1007/s12288-024-01880-1) found that daily supplementation of sesame jaggery balls significantly improved haemoglobin and serum ferritin levels in iron-deficient children compared to a control group. The study is the most specific peer-reviewed evidence published on sesame jaggery balls as food medicine. Sesame seeds are rich in calcium, iron, magnesium, protein, and healthy fats — confirmed by USDA FoodData Central. Jaggery provides additional iron, potassium, and antioxidants. Worth2Deal does not make clinical health claims. Consult your doctor for medical advice.
Q3: What sweetener does Worth2Deal use in sesame balls and how does it affect the texture?
Worth2Deal Kerala Sesame Balls are made with a traditional binding sweetener cooked to a precise consistency before being combined with the roasted sesame seeds. The binding is brought to the specific stage at which a small amount dropped into cold water forms a soft, pliable ball without dissolving. At this stage, the roasted sesame seeds are folded through and shaped into balls while still warm. This precise temperature and timing discipline is what produces the characteristic crisp exterior with slight give at the centre — the texture that defines a properly made Ellunda. No artificial sweeteners, no corn syrup, no synthetic binders. Clean ingredients, traditional preparation.
Q4: What is the difference between black and white sesame balls?
Black sesame seeds retain their outer hull, which contains a higher concentration of sesamin and sesamolin — the primary antioxidant lignans in sesame. These compounds are reduced in white sesame seeds, which are hulled. The FarmPure nutrition resource documents that per 100g, sesame seeds deliver 17.7g of protein and 11.8g of dietary fiber — values maintained best in unhulled black sesame. In flavour, black sesame has a deeper, earthier, more complex roasted character than white. The natural slight bitterness in the hull creates balance against the sweetness of the binding — producing a more layered flavour than white sesame balls, which tend toward one-dimensional sweetness. Worth2Deal uses black sesame seeds for both the nutritional value and the flavour depth that the traditional Kerala Ellunda is known for.
Q5: Are Worth2Deal Sesame Balls suitable for children?
Yes. A randomised controlled trial published in the Indian Journal of Hematology and Blood Transfusion (April 2025, JIPMER, Puducherry, doi: 10.1007/s12288-024-01880-1) specifically studied sesame balls as a dietary adjunct therapy for children aged 6 to 11 years with moderate iron deficiency anaemia. The intervention group received one sesame ball daily alongside standard treatment and showed significantly greater improvement in haemoglobin, serum ferritin, and body weight compared to the control group at both 4 and 8 weeks. Ellunda delivers calcium, iron, and protein in a format children willingly eat — no artificial colour, no artificial flavour, no preservatives. Worth2Deal does not make clinical health claims for this product. One important note: sesame is a recognised allergen — parents of children with sesame allergy should not give this product.
Q6: How long do Worth2Deal Sesame Balls stay fresh?
Stored in a tightly sealed airtight container in a cool dry place, Ellunda stays fresh for up to 30 days from manufacture. Do not refrigerate — condensation from the refrigerator introduces humidity that softens the jaggery binding and reduces crunch. Keep away from direct sunlight and moisture. If the balls have softened slightly during storage, they can be spread on a tray and left in a warm dry environment for a few hours to restore firmness.
Q7: Are Worth2Deal Sesame Balls vegetarian? Do they contain ghee?
The product is vegetarian. Ingredients are black sesame seeds, pure jaggery, and ghee. Ghee is clarified butter — an animal-derived ingredient — which means the product is vegetarian but not vegan. For buyers who require vegan options, the ghee serves as a palm lubricant during shaping and contributes minimal flavour — it cannot be entirely removed from the traditional recipe without affecting the binding process. If you have dietary restrictions around dairy, please note ghee is present.
Q8: Can I order Worth2Deal Sesame Balls from Delhi, Mumbai, Bangalore, or Hyderabad?
Yes. Worth2Deal ships Ellunda pan-India from Malappuram, Kerala with free delivery on all orders. We regularly deliver to Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Kochi, Thiruvananthapuram, Kozhikode, Thrissur, Malappuram, Palakkad, Coimbatore, Mysore, Surat, Jaipur, Lucknow, Nagpur, Chandigarh, Guwahati, and all major cities. Delivery takes 4 to 7 working days. With a 30-day shelf life, the product arrives well within its quality window.
Q9: What is the best way to eat sesame balls?
One to two Ellunda per serving is the traditional portion at tea time. They pair naturally with morning or afternoon chai — the warmth of the tea and the earthy sweetness of the sesame ball complement each other. As a post-workout snack, the jaggery provides immediate glycogen replenishment and the sesame protein supports recovery. As a children's school snack, they replace biscuits and chocolates with genuine nutritional density. For gifting, the 1000g pack fits Onam hampers, Diwali gift boxes, Vishu sadya gift bags, and festive Kerala food gift sets.
Q10: What is the difference between Ellunda and Kadalai Mittai (peanut balls)?
Ellunda is sesame-based — roasted sesame seeds bound with a sweetener into round laddus. Kadalai Mittai is peanut-based — roasted peanuts in jaggery. Both are traditional Kerala and Tamil Nadu sweet snacks , but the flavour and nutritional profiles differ significantly. Sesame is higher in calcium and iron and has a more complex, slightly bitter-earthy flavour. Peanuts are higher in protein and have a richer, more buttery flavour. Both are available from Worth2Deal — Ellunda (sesame balls) and Kadalai Mittai (peanut balls) together make a traditional Kerala mixed snack hamper.
Q11: Which cities does Worth2Deal deliver Sesame Balls to?
Worth2Deal ships Kerala Ellunda across India with free delivery — including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Kochi, Thiruvananthapuram, Kozhikode, Thrissur, Malappuram, Palakkad, Kannur, Coimbatore, Mysore, Jaipur, Surat, Lucknow, Nagpur, Bhopal, Patna, Guwahati, Chandigarh, Bhubaneswar, Vizag, and all major cities and towns. Dispatched from Malappuram, Kerala within 1 to 2 business days, delivered in 4 to 7 working days.
Q12: Will demand for traditional Indian snacks like sesame balls continue growing online?
Yes — consistently and specifically. The traditional and regional snack segment is the fastest-growing category in India's online food market. Urban consumers in Mumbai, Delhi, Bangalore, and Hyderabad are actively replacing commercial biscuits and chocolates with traditional, preservative-free snacks for children and everyday consumption. The JIPMER 2025 clinical study — published in the Indian Journal of Hematology and Blood Transfusion (doi: 10.1007/s12288-024-01880-1) — on sesame balls as a child nutrition intervention creates institutional validation for traditional food as functional nutrition, a trend that increasingly drives informed buying decisions online. IMARC Group (2024) projects India's packaged food market to grow significantly through 2033, with health-conscious and tradition-seeking buyers as the primary growth driver. Worth2Deal has been producing authentic Kerala snacks including Ellunda in Malappuram since 2017 and delivers pan-India with free shipping.


