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Worth2Deal Kerala Sesame Balls are authentic Ellunda — roasted black sesame seeds bound with pure jaggery and glucose into traditional round laddus with no artificial preservatives, no synthetic colours, no additives. Made in Malappuram, Kerala. Available in 500g and 1000g with free pan-India delivery.
What Is Ellunda — Kerala's Classic Sesame Laddu
Ellunda is the Malayalam word for sesame ball. Ellu means sesame, Unda means ball or round. This is one of the simplest and oldest sweet snacks in Kerala — black or white sesame seeds dry-roasted until they pop and release their natural oils, then bound with melted jaggery and glucose into compact, crunchy round balls.
The product appears across South India under different names. In Tamil Nadu it is Ellu Urundai or Ellurundai. In Hindi-speaking states it is Til Laddu or Til Ke Laddu. In Kannada, Yellunde. In Telugu, Nuvvula Undalu. The festival association is pan-Indian — til laddu is the traditional sweet of Makar Sankranti across North India, and Pongal and Sankranthi in the South. In Kerala, Ellunda is a year-round tea-time snack and festive gifting item rather than a season-specific sweet.
Worth2Deal produces Ellunda in Malappuram from black sesame seeds, jaggery, glucose, and ghee — roasted, bound, shaped, and packed in Malappuram, Kerala. No artificial flavour. No synthetic colour. No preservatives.
Why Jaggery and Glucose Together — The Functional Reason
Worth2Deal Ellunda uses both jaggery and glucose as binding sweeteners. This is a deliberate formulation with a practical purpose — not a compromise on ingredients.
Jaggery alone, when used as the only binding agent, can produce a ball that sets unevenly — too hard in some batches when the jaggery crystallises, or too soft when humidity affects the moisture content. Glucose is a liquid invert sugar that resists crystallisation and keeps the binding pliable. When combined with jaggery, glucose stabilises the texture — ensuring the ball holds together firmly, maintains the characteristic crisp exterior, and delivers the slight give at the centre consistently across every batch.
The jaggery brings the flavour depth, the iron content, the trace minerals, and the caramel-earthy sweetness that defines authentic Ellunda. The glucose brings binding consistency and shelf stability. Together they produce a product that behaves consistently across production batches while retaining the genuine jaggery character that refined sugar cannot replicate.
This is why Worth2Deal Ellunda tastes like authentic jaggery-based Ellunda — not like the bland, over-hard sugar-syrup balls that dominate commercial listings on Amazon and Flipkart. The jaggery is the dominant flavour. The glucose is the texture stabiliser.
The Science Behind Jaggery and Sesame — Why This Combination Is Nutritionally Significant
Sesame seeds and jaggery together form one of the most studied traditional Indian food combinations in modern nutrition research.
A landmark clinical study published in the Indian Journal of Hematology and Blood Transfusion (April 2025, doi: 10.1007/s12288-024-01880-1) by researchers at JIPMER, Puducherry — one of India's premier medical institutions — specifically studied sesame jaggery balls as a dietary adjunct therapy. The randomised controlled trial of 82 children aged 6 to 11 years with moderate iron deficiency anaemia found that daily supplementation of one sesame jaggery ball significantly improved haemoglobin levels compared to the control group at both 4 weeks and 8 weeks. The intervention group also showed significantly greater increases in serum ferritin and body weight. The study concluded that sesame jaggery balls improve iron status in iron-deficient children when used alongside standard treatment.
This is a peer-reviewed, randomised controlled trial from a JIPMER-affiliated team published in 2025 — the most specific and credible research published on sesame jaggery balls as food nutrition. Worth2Deal Ellunda contains the same two primary ingredients studied — black sesame seeds and jaggery.
Sesame seeds are extensively documented for nutritional density. According to USDA FoodData Central and reviewed across multiple PMC-indexed studies: three tablespoons of unhulled sesame seeds contain calcium, iron, magnesium, manganese, zinc, phosphorus, selenium, B vitamins, and healthy polyunsaturated and monounsaturated fats. A 2023 literature review confirmed that sesamol — a lignan in sesame seeds — effectively targets inflammatory proteins IL-6 and TNF-α.
Jaggery provides complementary nutrients. As documented across Apollo247 and Adya Organics Ayurvedic nutrition resources: jaggery contains iron, potassium, magnesium, and antioxidants. Its glycaemic impact is lower than refined sugar because it retains molasses and trace minerals removed during sugar refining. The combination of sesame's natural iron with jaggery's iron is precisely the mechanism behind the JIPMER RCT's finding on improved haemoglobin and ferritin.
Worth2Deal does not make clinical health claims for this product. The above is a factual summary of published research on sesame seeds and jaggery as food ingredients. Consult your doctor for medical advice.
Black Sesame vs White Sesame — Why Worth2Deal Uses Black
Worth2Deal Ellunda is made with black sesame seeds, not white. This is a deliberate choice with both nutritional and flavour rationale.
Nutritionally, black sesame seeds retain their outer hull, which contains a higher concentration of sesamin and sesamolin — the primary antioxidant lignans in sesame. These compounds are reduced in white sesame seeds, which are hulled. The FarmPure nutrition resource documents that per 100g, sesame seeds deliver 17.7g of protein and 11.8g of dietary fiber — values maintained best in unhulled black sesame.
In flavour, black sesame seeds have a deeper, earthier, more complex roasted character than white sesame. The natural slight bitterness in the hull creates a pleasing balance against the sweetness of the jaggery binding — producing a more layered flavour than white sesame balls. The Erivum Puliyum food blog, in its traditional Ellunda recipe documentation, confirms this distinction and notes that black sesame delivers noticeably more complex flavour depth.
How Worth2Deal Ellunda Is Made — The Preparation That Defines the Texture
The sesame seeds are dry-roasted on low heat until they begin to pop — the point at which the natural sesame oil rises to the surface, creating both the characteristic aroma and the slight sheen on the finished ball. Roasting on low heat prevents burning the outer hull and ensures the earthy, nutty flavour develops fully.
The jaggery and glucose binding is then cooked together to a specific consistency — the precise stage at which a small amount dropped into cold water forms a soft, pliable ball without dissolving. At this stage the roasted sesame seeds are folded through quickly and shaped into balls while still warm.
The glucose in the binding prevents premature crystallisation during cooling — which is the main cause of the "too hard" texture complained about in multiple Amazon reviews of competing sesame ball products that use only refined sugar. Worth2Deal's jaggery-glucose binding sets at a softer, more yielding point that produces the authentic crunch-to-softness balance of a properly made Ellunda.
What Makes Worth2Deal Ellunda Different From Mass-Market Sesame Balls
Most commercial sesame laddu products on Amazon and in supermarkets use three shortcuts that Worth2Deal does not.
First, many commercial products use white sesame seeds rather than black. Worth2Deal uses black sesame for the flavour depth and hull-retained nutrients.
Second, mass-market products use refined white sugar as the sole binding sweetener — cheaper, faster to work with, and longer shelf life. The result is a harder, more brittle ball with one-dimensional sweetness and no mineral value. Worth2Deal uses jaggery as the primary sweetener — bringing genuine flavour depth and the iron-mineral profile that makes the traditional combination nutritionally meaningful.
Third, commercial products add chemical preservatives to extend shelf life for large-scale retail. Worth2Deal uses none — which is why the shelf life is 30 days rather than 6 to 12 months.
When to Eat Worth2Deal Sesame Balls — Every Occasion Covered
As a festival sweet: Sesame jaggery laddus are the traditional Makar Sankranti sweet across India. In Kerala, Ellunda features in Vishu gifts, Onam sadya accompaniments, and festive hampers throughout the year.
As a daily tea-time snack: One to two balls alongside morning or afternoon chai is the traditional everyday serving. The jaggery sweetness pairs naturally with the slight bitterness of South Indian tea.
For children: The JIPMER 2025 RCT specifically used sesame jaggery balls as a child nutrition intervention for children aged 6 to 11 years — finding significant improvement in haemoglobin, ferritin, and body weight. Ellunda delivers calcium, iron, and protein in a format children willingly eat. Worth2Deal does not make clinical claims. Sesame is a known allergen — parents of children with sesame allergy should avoid this product.
As a post-workout snack: Jaggery provides immediate glycogen replenishment while sesame protein and healthy fats support sustained recovery. Kandrafoods nutrition documentation confirms sesame balls as "an excellent snack for physically active individuals."
For gifting: The 1000g pack fits Onam hampers, Diwali gift boxes, Vishu sadya gift bags, and Kerala diaspora food hampers for family in Mumbai, Delhi, Bangalore, Hyderabad, and Pune.
Also From Worth2Deal — Complete Your Kerala Snack Collection
For another authentic Kerala sweet snack explore Worth2Deal Kerala Peanut Balls — Kadalai Mittai — roasted peanuts with pure jaggery, no preservatives. For our full range of traditional Kerala snacks browse the Healthy and Traditional Snacks collection.
Storage Instructions
Store in a tightly sealed airtight container in a cool dry place, away from moisture and direct sunlight. Moisture softens the jaggery-glucose binding and reduces crunch within 24 to 48 hours of exposure. Do not refrigerate — condensation accelerates softening. If balls have softened slightly during storage, place them in a warm dry environment for a few hours to restore firmness.
Shelf life: 30 days from manufacture in airtight container.
Product Details
Net Weight: 500g / 1000g Main Ingredients: Black sesame seeds (roasted), jaggery, glucose, ghee Sweetener: Jaggery + glucose Artificial Preservatives: None Artificial Colour: None Artificial Flavour: None Refined Sugar: None Product Type: Ready to eat Also known as: Ellunda (Malayalam), Ellurundai / Ellu Urundai (Tamil), Til Laddu / Til Ke Laddu (Hindi), Yellunde (Kannada), Nuvvula Undalu (Telugu), Sesame Jaggery Balls, Sesame Seed Ladoo Shelf Life: 30 days from manufacture in airtight container Storage: Cool dry place, airtight container, away from moisture, do not refrigerate Manufactured and Packed by: Worth2Deal, 7/330 Shanti Nagar, Valayamkulam, Kokkur Post, Malappuram District, Kerala 679591 FSSAI Licence No.: 21317233000044 Contact: worth2deal.com@gmail.com | +91 9846294242
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Worth2Deal Kerala Sesame Balls now — authentic Ellunda from Malappuram, jaggery sweetened, free pan-India delivery, dispatched within 1 to 2 business days. Available in 500g and 1000g.
FAQs — Worth2Deal Kerala Sesame Balls
Q1: What is Ellunda?
Ellunda is the traditional Kerala name for sesame balls — Ellu means sesame, Unda means ball in Malayalam. These are dry-roasted black sesame seeds bound with jaggery and glucose into compact round laddus. They are known as Ellurundai or Ellu Urundai in Tamil, Til Laddu or Til Ke Laddu in Hindi, Yellunde in Kannada, and Nuvvula Undalu in Telugu. Worth2Deal Ellunda is made in Malappuram using black sesame seeds, pure jaggery, glucose, and ghee — with no artificial preservatives, no artificial colour, and no synthetic additives. Available in 500g and 1000g with free pan-India delivery. FSSAI Lic. No.: 21317233000044.
Q2: What are the health benefits of sesame jaggery balls?
A randomised controlled trial published in the Indian Journal of Hematology and Blood Transfusion (April 2025, JIPMER, Puducherry, doi: 10.1007/s12288-024-01880-1) found that daily supplementation of sesame jaggery balls significantly improved haemoglobin and serum ferritin levels in iron-deficient children aged 6 to 11 years compared to a control group — the most specific peer-reviewed clinical evidence published on sesame jaggery balls as a food nutrition intervention. Sesame seeds are rich in calcium, iron, magnesium, protein, and healthy fats confirmed by USDA FoodData Central. Jaggery contributes iron, potassium, and antioxidants. A 2023 PMC literature review confirmed sesamol, a lignan in sesame, targets inflammatory proteins IL-6 and TNF-α. Worth2Deal does not make clinical health claims. Consult your doctor for medical advice.
Q3: Why does Worth2Deal use both jaggery and glucose in sesame balls?
Jaggery is the primary flavour ingredient — it brings the earthy caramel sweetness, iron content, trace minerals, and authentic character of traditional Ellunda. Glucose is a liquid invert sugar added as a texture stabiliser. Jaggery alone can crystallise unevenly during setting, producing inconsistently hard balls. Glucose resists crystallisation and keeps the binding pliable — ensuring the ball holds firmly, maintains crisp exterior, and delivers the slight give at the centre consistently across every batch. The combination means Worth2Deal Ellunda tastes like genuine jaggery Ellunda while maintaining consistent texture in every pack.
Q4: What is the difference between black and white sesame balls?
Black sesame seeds retain their outer hull, which contains a higher concentration of sesamin and sesamolin — the primary antioxidant lignans in sesame. These compounds are reduced in white sesame seeds, which are hulled. Per 100g, sesame seeds deliver 17.7g of protein and 11.8g of dietary fiber — values maintained best in unhulled black sesame. In flavour, black sesame has a deeper, earthier, more complex roasted character than white. The natural slight bitterness in the hull creates a pleasing balance against the jaggery sweetness — producing a more layered flavour than white sesame balls. Worth2Deal uses black sesame seeds for both the nutritional value and the flavour depth that traditional Kerala Ellunda is known for.
Q5: Are Worth2Deal Sesame Balls suitable for children?
Yes. A randomised controlled trial published in the Indian Journal of Hematology and Blood Transfusion (April 2025, JIPMER, doi: 10.1007/s12288-024-01880-1) specifically studied sesame jaggery balls as a dietary adjunct therapy for children aged 6 to 11 years with moderate iron deficiency anaemia. The intervention group received one sesame jaggery ball daily alongside standard treatment and showed significantly greater improvement in haemoglobin, serum ferritin, and body weight at both 4 and 8 weeks. Ellunda delivers calcium, iron, and protein in a format children willingly eat — no artificial colour, no artificial flavour, no preservatives. Worth2Deal does not make clinical health claims. Sesame is a recognised allergen — parents of children with sesame allergy should not give this product.
Q6: How long do Worth2Deal Sesame Balls stay fresh?
Stored in a tightly sealed airtight container in a cool dry place, Ellunda stays fresh for up to 30 days from manufacture. Do not refrigerate — condensation softens the jaggery-glucose binding and reduces crunch. Keep away from direct sunlight and moisture. If the balls have softened slightly during storage, spread them on a tray in a warm dry environment for a few hours to restore firmness before eating.
Q7: Are Worth2Deal Sesame Balls vegetarian? What are the full ingredients?
The product is vegetarian. Full ingredients are black sesame seeds (roasted), jaggery, glucose, and ghee. Ghee is clarified butter — an animal-derived ingredient — making the product vegetarian but not vegan. The jaggery and glucose together form the binding sweetener. No refined white sugar is used. No artificial sweeteners, no corn syrup, no synthetic binders. If you have dietary restrictions around dairy, please note ghee is present.
Q8: Can I order Worth2Deal Sesame Balls from Delhi, Mumbai, Bangalore, or Hyderabad?
Yes. Worth2Deal ships Ellunda pan-India from Malappuram, Kerala with free delivery on all orders. We regularly deliver to Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Kochi, Thiruvananthapuram, Kozhikode, Thrissur, Malappuram, Palakkad, Coimbatore, Mysore, Surat, Jaipur, Lucknow, Nagpur, Chandigarh, Guwahati, and all major cities. Delivery takes 4 to 7 working days. With a 30-day shelf life the product arrives well within its quality window.
Q9: What is the best way to eat Worth2Deal Sesame Balls?
One to two Ellunda per serving is the traditional portion at tea time. They pair naturally with morning or afternoon chai — the jaggery sweetness and earthy sesame flavour complement the slight bitterness of South Indian tea perfectly. As a post-workout snack, jaggery provides immediate glycogen replenishment while sesame protein and healthy fats support sustained recovery. As a children's school snack they replace biscuits and chocolates with genuine nutritional density. For gifting the 1000g pack fits Onam hampers, Diwali gift boxes, Vishu sadya gift bags, and traditional Kerala food gift sets.
Q10: What is the difference between Ellunda (sesame balls) and Kadalai Mittai (peanut balls)?
Ellunda is sesame-based — roasted black sesame seeds bound with jaggery and glucose. Kadalai Mittai is peanut-based — roasted peanuts bound with pure jaggery. Both use jaggery as the primary sweetener, but Ellunda additionally uses glucose as a texture stabiliser while Kadalai Mittai uses only jaggery. In flavour, sesame is higher in calcium and iron with a complex, slightly earthy roasted character. Peanuts are higher in protein with a richer, more buttery taste. Both are available from Worth2Deal and together make a traditional Kerala mixed snack hamper.
Q11: Which cities does Worth2Deal deliver Sesame Balls to?
Worth2Deal ships Kerala Ellunda across India with free delivery — including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Kolkata, Ahmedabad, Kochi, Thiruvananthapuram, Kozhikode, Thrissur, Malappuram, Palakkad, Kannur, Coimbatore, Mysore, Jaipur, Surat, Lucknow, Nagpur, Bhopal, Patna, Guwahati, Chandigarh, Bhubaneswar, Vizag, and all major cities and towns. Dispatched from Malappuram, Kerala within 1 to 2 business days, delivered in 4 to 7 working days.
Q12: Will demand for traditional Indian snacks like sesame balls continue growing online?
Yes — consistently and specifically. The traditional and regional snack segment is the fastest-growing category in India's online food market. Urban consumers in Mumbai, Delhi, Bangalore, and Hyderabad are actively replacing commercial biscuits and chocolates with traditional, preservative-free snacks for children. The JIPMER 2025 RCT on sesame jaggery balls — published in the Indian Journal of Hematology and Blood Transfusion (doi: 10.1007/s12288-024-01880-1) — creates institutional validation for traditional food as functional nutrition, directly driving informed buying decisions. IMARC Group (2024) projects India's packaged food market to grow significantly through 2033 with health-conscious buyers as the primary driver. Worth2Deal has been producing authentic Kerala snacks including Ellunda in Malappuram since 2017 and delivers pan-India with free shipping.


